Con el gusto de saludarlos en esta ocasión, para extenderles la
invitación que nos hace la Secretaría de Economía para asistir SIN COSTO al Asia Pacific Trustmark Conference que se efectuará enla Ciudad deMéxicoel 15 y 16 de mayo próximos, en el hotel Meliá de Reforma. Los detalles del evento se anexan a continuación.

Para confirmar su asistencia, sólo es necesario responder a este
mensaje, o bien, a los teléfonos de la Asociación. Los lugares serán asignados bajo la base de "el primero en confirmar, el primero en recibir los lugares disponibles". Esperamos que puedan aprovechar la oportunidad de participar.

Les envío un afectuoso saludo.

Asia Pacific Economic Cooperation’s (APEC) Data Privacy Seminar in Canberra in January 2007 highlighted the critical role that trustmark agencies have making the APEC Privacy Framework effective for consumer, business and economies. The international aspect of the framework is
Cross-Border Privacy Rules (CBPRs). The rules require each economy to
have organisations that will review and approve company assertions that
they are compliant with the APEC Privacy Principles, and will be
accountable. Trustmark organisations are already playing similar roles.

This two-day conference aims to bring all trustmark organisations in the
APEC region to explore how they might be an integral part of the APEC
CBPRs. The conference products will be shared with the APEC Electronic
Commerce Steering Group’s Data Privacy Subgroup as a coordinated input
from the trustmark community. In addition, the conference provides an
opportunity for trustmark organisations in the region to share
experiences and know-how and to promote the regional alliance, which
facilitates trusted online commerce in the Asia-Pacific.

Date and time

May 15-16, 2007
BY INVITATION ONLY

* International Internet Day conference will be hosted in conjunction
with the proposed conference on May 17th, 2007 by the Government of
Mexico. Participation to this conference is by invitation only. The
participants to the trustmark conference are invited.

Host and Venue

Host: Ministry of the Economy, Government of Mexico

Venue: Hotel Gran Melia Mexico Reforma, Mexico City, Mexico

Target Outcomes

* Trustmark operators understand the APEC CBPRs and the APEC
ECSG’s interest in trustmarks as an implementation agent of CBPRs.
* APEC ECSG government authorities, businesses, and trustmark
operators understand the programme operation of each trustmark, and
identify the commonalities and differences among the programmes.
*APEC ECSG government authorities and businesses understand Asia
Trustmark Alliance’s activities and consider how to integrate its work
into the APEC CBPRs.
* APEC ECSG government authorities and businesses present their
viewpoints on APEC CBPRs and mutually recognised trustmark system, and
discuss ideas for linking the two schemes.
* Sum up the discussions and conclusions during the conference for
them to be shared at the APEC Data Privacy Seminar in Cairns, Australia
in June 2007.

Programme

1st Day: The first day of the conference will focus on understanding the APEC Privacy Framework and on exploring the potential role for trustmark organisations in the APEC CBPRs. Each trustmark organization will share its experiences in order to assess how each trustmark organisation can be part of the APEC CBPRs implementation process. Private sector companies with seal holder experience will also share their assessment of how the trustmark organisations can be an integral part of the APEC CBPRs implementation.

2nd Day: The second day of the conference will explore the elements necessary for trustmark agencies to be successful accountability agents in implementing the APEC Privacy Framework. Then the conference concludes with discussions for collective inputs for the APEC Data Privacy Seminar to be held in Cairns on June 22-23, 2007 and future steps for regional alliance.

Contact (Organisers)

Julio César Vega Gómez, Ministry of the Economy, Government of Mexico
Lawrence Tan, Infocomm Development Authority of Singapore
Yukiko Ko, Alston & Bird LLP

Agenda (DRAFT)

Day 1

8:30-9:00: Registration

9:00-9:30: Keynote and introductory speeches
Silvia Luna Rodríguez, President of the Science and Technology
Commission, Chamber of Deputies. Government of Mexico (Invited)
Jesús Orta Martínez, Deputy Director-General, Directorate General of Domestic Commerce and Digital Economy, Ministry of Economy, Government of Mexico
Francisco Ceballos Blanco, President, AMIPCI

9:30-10:30: Session 1 APEC CBPRs and Trustmarks - briefing on APEC CBPRs
development and potential roles that trustmark organisations can play

Target Outcome: Trustmark operators understand the APEC CBPRs and the
APEC ECSG’s interest in trustmarks as an implementation agent of CBPRs.

Moderator: Martin Abrams, Executive Director, Center for Information
Policy Leadership, Hunton & Williams

Pamela Harbour, Commissioner, U.S. Federal Trade Commission

Colin Minihan, Principal Legal Officer, Information Law Branch, Attorney-General's Department, Government of Australia and the Chair of APEC ECSG Data Privacy Subgroup

Robin Layton, Director, Office of Technology and Electronic Commerce, U.S. Department of Commerce

10:50-13:00: Session 2 Understanding the Trustmarks in the APEC Region
(Part 1) – presentation by the trustmark organisations in the region
about their programmes

Target Outcome: APEC ECSG government authorities, businesses, and
trustmark operators understand the programme operation of each trustmark, and identify the commonalities and differences among the programmes.

Fran Maier, Executive Director and President, TRUSTe, U.S.A.

Takaaki Okamoto, Trade Safe, Japan

13:00-15:00: Hosted lunch/comida (Sponsored by Oracle)

15:00-16:30: Session 3 Understanding the Trustmarks in the APEC Region
(Part 2) – presentation by the trustmark organisations in the region
about their programmes

Target Outcome: APEC ECSG government authorities, businesses, and
trustmark operators understand the programme operation of each trustmark, and identify the commonalities and differences among theprogrammes.

Moderator: Julio César Vega Gómez, Deputy Director of Electronic
Commerce Regulation Ministry of Economy, Government of Mexico

Kanyaporn Aupatomvipanon, Trade Officer, E-Commerce Division, Department of Business Development, Ministry of Commerce, Thailand

Esteban Segura, Manager, E-CertChile, Santiago Chile Chamber of
Commerce

Mitsugu Sekimoto, Deputy Director, Privacymark Promotion Center, Japan Information Processing Development Corporation (JIPDEC)

16:50-18:00: Session 4 Trustmark Experience – presentation by businesses
and government about their experience with and needs for trustmarks

Target Outcome: APEC ECSG government authorities and trustmark operators
understand the view points of businesses’ and consumers’ experience as
end users of trustmarks.

Moderator: Yukiko Ko, Policy Advisor, Alston & Bird LLP

Lina Gabriela Ornelas Núñez, General Director for Personal Data Classification, Federal Institute for Governmental Public Information Access (IFAI)

John Ho Chi, National Trust Council of Singapore and Partner,
Technology and Security Risk Services, Ernst & Young

Leigh Williams, Senior Fellow, Mossavar-Rahmani Center for
Business and Government, John F. Kennedy School of Government, Harvard
University

Francisco Ceballos Blanco, Director Mexico, Mercado Libre

Luis Olive Hawley, HSBC Mexico

18:00-18:30: Remarks summarizing the Day 1 and the objectives for Day 2

Lawrence Tan, Senior Consultant, Office of Technology and Planning, Infocomm Development Authority of Singapore

19:30-21:30: Reception (Sponsored by Hewlett-Packard and Business
Software Alliance)

Keynote Speaker: TBD

Day 2

9:00-10:15: Session 5 Trustmark Alliance – presentation by Asia
Trustmark Alliance on its activities so far and about the common
principles, relevance to the APEC CBPRs

Target Outcome: APEC ECSG government authorities and businesses
understand ATA’s activities and consider how to integrate its work into
the APEC CBPRs.

Moderator: Yukiko Ko, Policy Advisor, Alston & Bird LLP

Lawrence Tan, Senior Consultant, Office of Technology and Planning, Infocomm Development Authority of Singapore

John Tomaszewski, Vice President, Legal, Policy & Compliance,
TRUSTe

Joujuan Pan, Senior Consultant, Secure Online Shopping
Association (SOSA), Taiwan

10:35-13:00: Session 6 APEC CBPRs and Trustmarks Part 1– government
perspectives

Target Outcome: Trustmark operators and businesses understand APEC ECSG
government authorities’ viewpoints on APEC CBPRs and mutually recognised
trustmark system, and discuss ideas for linking the two schemes.

Moderator: Julio César Vega Gómez, Deputy Director of Electronic
Commerce Regulation Ministry of Economy, Government of Mexico

Patricia Ruiz Velasco, Deputy Director General for International Affairs, The Office of the Federal Attorney for Consumer Protection (PROFECO)

David Loukidelis, Commissioner, Office of the Information and Privacy Commissioner, British Columbia, Canada

Markus Heyder, Legal Advisor for International Consumer Protection, Bureau of Consumer Protection, U.S. Federal Trade Commission

Lawrence Tan, Senior Consultant, Office of Technology and Planning, Infocomm Development Authority of Singapore

Dal-Cheon Kang, Director of Mediation & Consulting Team, Personal Information Protection Center, Korea Information Security, South Korea

Ministry of Economy, Trade, and Industry, Government of Japan
(TBC)

13:00-15:00: Hosted lunch/comida (Sponsored by AMIPCI)

15:00-17:00: Session 7 APEC CBPRs and Trustmarks Part 2– business
perspectives

Target Outcome: Trustmark operators and APEC ECSG government authorities
understand businesses’ viewpoints on APEC CBPRs and mutually recognised
trustmark system, and discuss ideas for linking the two schemes.

Moderator: Martin Abrams, Executive Director, Center for Information
Policy Leadership

Joseph Alhadeff, Vice President Global Public Policy, Chief
Privacy Officer, Oracle

Tony Hadley, Vice President, Government Affairs, Experian

Sandra Hughes, Global Privacy Executive, Procter & Gamble

Zoe Strickland, Chief Privacy Officer, Wal-Mart Stores, Inc.

17:20-18:15: Session 8 Future steps – Presentation on how to share the
discussion from the conference with the APEC ECSG Data Privacy Seminar
in Cairns and next steps for the Trustmark Alliance

Target Outcome: Sum up the conclusions from Session 7 and Session 8 and
identify next step for utilising the discussions and conclusions during
the conference.

Lawrence Tan, Senior Consultant, Office of Technology and Planning, Infocomm Development Authority of Singapore

Julio César Vega Gómez, Deputy Director of Electronic Commerce Regulation Ministry of Economy, Government of Mexico

Yukiko Ko, Policy Advisor, Alston & Bird LLP

18:15-18:30: Concluding remarks

Jesús Orta Martínez, Deputy Director-General, Directorate General of Domestic Commerce and Digital Economy, Ministry of Economy, Government of Mexico

19:00-20:00: Reception (Sponsored by Microsoft)

Keynote Speaker: TBD

20:30-22:30: Hosted dinner (Sponsored by Asociación de Bancos de México)

Keynote Speaker: TBD.